Friday, May 27, 2005

Gwyneth Paltrow The New Face Of Estee Lauder..........(those eyebags gotta go!!)

Excerpt from CBS News

(Fashionasia says: Those eye bags....seriously gotta go.....)

Paltrow New Face Of Estee Lauder

Perhaps looking to capitalize on that "new mom" glow,
Estee Lauder has named Gwyneth Paltrow as one of the faces of the makeup and fragrance brand.

The Oscar-winning actress has signed a multiyear contract. She will first appear in a new global print and TV ad campaign to begin this holiday season for Pleasures fragrance, Estee Lauder announced Monday.

"I am very proud to be a part of such a fine company," Paltrow said in a statement. "Its roots have been deep in the culture of classic American beauty for decades."

Elizabeth Hurley, the primary spokesmodel for Estee Lauder since 1995, when Pleasures was launched, will become the new face of the company's Re-Nutriv skin care line. Models Liya Kebede and Carolyn Murphy remain as representatives of various Estee Lauder brands.

The 32-year-old Paltrow and her husband, Coldplay lead singer Chris Martin, celebrated the first birthday of their daughter, Apple, on May 14.

Paltrow won an Oscar for her role in 1998's "Shakespeare in Love." She'll appear in "Proof," an adaptation of the Pulitzer Prize winning play set for release this fall.

Source: CBS News

Signing Off,
*have a smashing weekend!! Lotsa Sales!!!*

1 comment:

Anonymous said...

i dot know what she did to be the face of estee lauder. i mean, what is that she has in common as late estee lauder to represent the brand?